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Markus B. Hofer & Bernhard Ebel 
Business Success in China [PDF ebook] 

Ủng hộ
Bìa của Markus B. Hofer & Bernhard Ebel: Business Success in China (PDF)

China is the world’s largest power region, achieving economic growth rates that exceed those of most industrialized countries. Joining the WTO unleashed the powerful ‘dragon’ of Eastern Asia and Chinese markets are expected to grow even faster in the coming years. International companies looking to start or extend business in China are finding exciting new opportunities. Yet these opportunities do not come without serious challenges.

In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: ‘Opportunities and Challenges in China’, ‘Strategies for Market Entry and Business Success’ and ‘Practical Insights from China’. It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations. It also takes a closer look at best practices from Volkswagen, Allianz and MAN Roland.

€53.49
phương thức thanh toán

Mục lục

Opportunities and Challenges in China.- The Rise of the Dragon.- The Chinese Consumer Puzzle – Placing Branded FMCG in the Chinese Market.- After the Hype: Investment in China?.- The China Boom – What’s Left for Us?.- Tao, Strategy and Li.- Strategies for Market Entry and Business Success.- Conquering the Dragon — Entry Strategies for the Chinese Market.- Competing in the Dragon’s Den: Strategies for a Changed China.- Business Strategy in China’s Transformation.- A Guide to Business Success in China for Foreign Enterprises.- Effective Pricing Strategies for Foreign and Chinese Companies.- The Run to China — and the Need of Better Information and Analysis.- Market Research as a Module in Market Strategies in China.- Legal Constraints on Business in China.- Successful Business Relations with China — To-Dos and Taboos.- Practical Insights from China.- The Insurance and Banking Sectors in China.- Automotive Dragon Power in China.- Business Development in China: Volkswagen’s Involvement in this Emerging Market.- Engineering Business in China.- Market Entry and Business Success in PR China — The Case of MAN Roland.- Invest in China — How to Find the Right Location.
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Ngôn ngữ Anh ● định dạng PDF ● Trang 275 ● ISBN 9783540346159 ● Kích thước tập tin 4.8 MB ● Tuổi tác 02-99 năm ● Biên tập viên Markus B. Hofer & Bernhard Ebel ● Nhà xuất bản Springer Berlin ● Thành phố Heidelberg ● Quốc gia DE ● Được phát hành 2006 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 2162106 ● Sao chép bảo vệ DRM xã hội

Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Markus B. HoferBernhard Ebel

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