Tác giả: Marta Blazquez

Ủng hộ
Rosy Boardman is a Lecturer of Fashion Business at the University of Manchester, UK. Having previously worked as a fashion buyer and a marketing assistant, Rosy’s research revolves around online retailing, digital marketing and the use of technology in the retail industry. Marta Blazquez is a Lecturer of Fashion Marketing at the University of Manchester, UK. She has 12 years of experience working in the advertising and PR industry for companies such as Leo Burnett and Young & Rubicam. Her research interests relate to omnichannel and experiential retail, the evolution of physical spaces and digital marketing. Marta is co-editor of Vintage Luxury Fashion (Palgrave, 2018). Claudia E. Henninger is a Lecturer of Fashion Marketing Management at the University of Manchester, UK. Claudia is the Deputy Chair of the Academy of Marketing Sustainability SIG and is co-editor of Sustainability in Fashion (Palgrave, 2017) and Vintage Luxury Fashion (Palgrave, 2018) Daniella Ryding is a Senior Lecturer of Fashion Marketing and Faculty Lead for the New Academics Programme in Science and Engineering at the University of Manchester, UK. Her research specialisms include complex cognition within different retailing contexts and strategic marketing developments within the global fashion industry. Daniella is co-editor of Sustainability in Fashion (Palgrave, 2017) and Vintage Luxury Fashion (Palgrave, 2018).




3 Ebooks bởi Marta Blazquez

Rosy Boardman & Marta Blazquez: Social Commerce
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be …
PDF
Anh
€160.49
Marta Blazquez & Claudia E. Henninger: Sustainable Fashion Management
This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a manag …
PDF
Anh
DRM
€58.46
Marta Blazquez & Claudia E. Henninger: Sustainable Fashion Management
This book provides a holistic and accessible approach to sustainable fashion management. It offers an interdisciplinary and practical outlook, combining theory with practical application from a manag …
EPUB
Anh
DRM
€59.22