Maryam Jamarani & Farzad (Founding Editor of RATEILS) Sharifian 
Language and Intercultural Communication in the New Era [PDF ebook] 

Ủng hộ

Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century has witnessed, however, a revolution in the contexts and contents of intercultural communication; technological advances such as chat rooms, emails, personal weblogs, Facebook, Twitter, mobile text messaging on the one hand, and the accelerated pace of people’s international mobility on the other have given a new meaning to the term ”intercultural communication”.

Given the remarkable growth in the prevalence of intercultural communication among people from many cultural backgrounds, and across many contexts and channels, conceptual divides such as ”native/non-native” are now almost irrelevant. This has caused the power attached to English and native speaker-like English to lose much of its automatic domination. Such developments have provided new opportunities, as well as challenges, for the study of intercultural communication and its increasingly complex nature. This book showcases recent studies in the field in a multitude of contexts to enable a collective effort towards advancements in the area.

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định dạng PDF ● Trang 330 ● ISBN 9781136173271 ● Biên tập viên Maryam Jamarani & Farzad (Founding Editor of RATEILS) Sharifian ● Nhà xuất bản Taylor and Francis ● Được phát hành 2013 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2647908 ● Sao chép bảo vệ Adobe DRM
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