Winning Credibility: A guide for building a business from rags to riches is not a replacement for all the books on ‘how to succeed in business’ or ‘how to be great at sales.’ Instead, it is an integral complement to both. Without raising or borrowing millions of dollars, this book explains the art and science of crafting a company image that others will hold in high esteem. A company image that will be associated with success and staying power-even if the company is brand new; with customer satisfaction and on time delivery-even if the first client remains unwon; and with praise, promise, and upside-even if the business plan is still wet.
Although the process of building a business from rags to riches is never easy, the tips and techniques in this book can smooth out some of the bumps in the road.
Giới thiệu về tác giả
Matthew has more than 20 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics, and decision optimisation. He is currently the CEO of Complexica, a provider of Artificial Intelligence software for optimising sales & marketing activities, and a director of several ASX-listed companies, including Prophecy International (ASX: PRO), Com Ops (ASX: COM), and LBT Innovations (ASX: LBT). He is also the author of several books, including Life in Half a Second and Adaptive Business Intelligence.
From 2005 – 2012, Matthew was the co-founder and CEO of Solve IT Software, a supply chain optimisation business he grew from zero to almost 180 employees and $20 million in revenue before selling the business to Schneider Electric. Under his leadership, Solve IT Software became the 3rd fastest-growing company in Australia in 2012, as ranked by Deloitte. The company won numerous awards, and counted among its customers some of the largest corporations in the world, including Rio Tinto, BHP Billiton, and Xstrata.
From 1999 – 2003, Matthew was the co-founder and CEO of Nu Tech Solutions in the USA, where he raised more than US$15 million in venture capital and grew the business to almost 200 employees in six international offices. Matthew established an ‘A-list’ board of directors, which included former President of Poland and Nobel Peace Prize winner, Lech Walesa, former Bank of America Chairman and CEO, Hugh Mc Coll Jr., world-renowned fraud expert and subject of Steven Spielberg’s blockbuster ‘Catch Me if You Can, ‘ Frank Abagnale, and former National Security Advisor to the President of the United States, Zbigniew Brzezinski. Nu Tech Solutions was acquired by Netezza Corporation, which was subsequently acquired by IBM Global Services.
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