Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers is a different kind of marketing book. In it, battle-tested entrepreneur, marketing, and customer success specialist Maurice Hofmann provides exactly what he promises: pragmatic marketing that works.
This book starts with what you need to do Monday morning when you open the door and turn on the lights and ends with what happens after you’ve launched your product or ran your first successful campaign.
Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers teaches you the marketing process in a pragmatic, step-by-step fashion. It gives you the core set of tools necessary to face your marketing challenges with the right strategic mindset.
You’ll get the operational know-how to turn strategy into actionable items that will significantly increase your speed-to-market and reduce losses from trial and error. You won’t find a one-size-fits-all collection of marketing jargon, just the right marketing approach for you and your company so you can pay the bills at the end of the month, plus some.
Mục lục
3 Preface
3.1 What You Will Learn in Roadmap to Marketing Success
3.2 How and Why I Wrote Roadmap to Marketing Success
3.3 How to Work with this Book
3.4 Why Should You Listen to Me About Marketing?
4 Introduction
5 Challenges for Marketers in 2021
6 A Few Words About Plans
7 Get Started: Create a Go-to-Market (GTM) Campaign
8 Strategy
9 Segmentation and Why You Need It
10 Marketing and Communication Strategy
11 Prepare and Execute the Launch
12 But Wait, There’s More
13 Customer Success: Your Success Depends on It
14 Summary
Giới thiệu về tác giả
Maurice Hofmann is a serial entrepreneur, marketing and customer success specialist, who is known for his innovative drive as well as his ability to lead cross functional teams to achieve the highest level of success.
As the Global Vice President of Customer Success at Open-Xchange, Inc., Maurice is responsible to guide OX’s customers towards like Go Daddy, Telekom, Orange or Talk Talk highest level of sustainable success.
Follow Maurice on Twitter as @moreeze.
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