He negotiated the deal of a lifetime: the first Disney theme park in mainland China.
In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.
Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.
Crawford’s decade in Asia as an executive of two global brands taught him that humility works and ego doesn’t. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company’s objectives. From the Mouse’s House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn’t mean losing.
Giới thiệu về tác giả
International deal maker and corporate executive Michael Crawford has helped some of the most powerful brands grow and operate globally. Crawford’s leadership led to the development of major hotels, theme parks, entertainment destinations, retail outlets, and dining establishments around the world.Currently Chairman, President, and CEO of the Hall of Fame Resort & Entertainment Company, he served as General Manager and Senior Vice President of Shanghai Disney Resort and President of Walt Disney Holdings Company. He was also President of Asia Pacific and President of Global Portfolio Management with Four Seasons Hotels & Resorts. An Ohio native, he holds an MBA from the University of Notre Dame and a bachelor’s degree from Bowling Green State University.
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