Distilled small business advice for accounting practices
Many accountants in small and mid-size practices are experts when it comes to their professional knowledge, but may not have considered their practice as much from a business perspective.
Michael Gerber’s The E-Myth Accountant fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber’s signature easy-to-understand, easy-to-implement style, The E-Myth Accountant features
- Gerber’s universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60, 000 small businesses
- A recognized and widely respected co-author and leader in the accounting field
The E-Myth Accountant is the last guide you’ll ever need to make the difference in building or developing your successful accounting practice.
Mục lục
A Word about This Book ix
A Note from M. Darren Root xi
Preface xv
Acknowledgments xix
Introduction xxi
Chapter 1: The Story of Steve and Peggy 1
Chapter 2: This CPA’s Personal Journey 9
Chapter 3: On the Subject of Money 13
Chapter 4: The Pursuit of Money 27
Chapter 5: On the Subject of Planning 35
Chapter 6: The Value of Taking Aim 47
Chapter 7: On the Subject of Management 59
Chapter 8: Management by Design 65
Chapter 9: On the Subject of People 71
Chapter 10: We the People 79
Chapter 11: On the Subject of Associate Accountants 85
Chapter 12: Building a Professional Team 89
Chapter 13: On the Subject of Estimating 95
Chapter 14: The Value of Pricing 99
Chapter 15: On the Subject of Clients 103
Chapter 16: Making It All about the Client 111
Chapter 17: On the Subject of Growth 119
Chapter 18: The Art of Growth 123
Chapter 19: On the Subject of Change 127
Chapter 20: The Next Generation Accounting Firm 137
Chapter 21: On the Subject of Time 143
Chapter 22: Managing Choices, Not Time 149
Chapter 23: On the Subject of Work 155
Chapter 24: Getting to the Real Work 161
Chapter 25: On the Subject of Taking Action 167
Chapter 26: Getting Things Done 175
Afterword 181
Giới thiệu về tác giả
MICHAEL E. GERBER is a small business guru; bestselling author (over 3 million copies combined sales worldwide); the founder and Chairman of Michael E. Gerber Companies—a group of highly unique enterprises dedicated to creating world-class start-ups and entrepreneurs in every industry and economy; and the founder of E-Myth Worldwide. E-Myth Worldwide transforms the way small business owners grow their companies and has evolved into an empire over its history of nearly three decades. Michael Gerber’s passion and genius for understanding entrepreneurs and the workings of small businesses are the crux of his tremendous worldwide appeal and success. For more information, visit www.Michael EGerber.com.
M. DARREN ROOT, CPA, CITP, is CEO of Root & Associates, a nationally recognized speaker, and Executive Editor of the accounting profession’s leading technical trade publication, The CPA Technology Advisor. Darren has also built a world-class organization dedicated to educating accountants on transforming from technicians to savvy business leaders and building Next Generation Accounting Firms™. Darren’s passion to change the way firms work, combined with twenty-five years of practical experience and technology expertise, has enabled him to emerge as a thought leader and trusted coach to small and mid-sized accounting firms across the country.
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