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Michael Fritsch & Matthias Menter 
Entrepreneurship [EPUB ebook] 
Theorie, Empirie, Politik

Ủng hộ
Bìa của Michael Fritsch & Matthias Menter: Entrepreneurship (ePUB)

Der Begriff Entrepreneurship steht für unternehmerische Initiative, Kreativität, Innovation und das Eingehen ökonomischer Wagnisse. Er bezeichnet diejenigen Formen von Unternehmertum, die eine zentrale Triebkraft für wirtschaftliche und gesellschaftliche Entwicklung darstellen. Dabei ist der Fokus auf Unternehmensgründungen und junge Unternehmen gerichtet. Das Buch behandelt die Bestimmungsgründe von Entrepreneurship und zeigt seine Bedeutung für Wirtschaft und Gesellschaft auf. Es werden typische Probleme und Entwicklungsverläufe junger Unternehmen aufgezeigt und wirtschaftspolitische Handlungsoptionen diskutiert. 
In der 4. Auflage hat das Autorenteam alle Kapitel aktualisiert und eine Reihe von inhaltlichen Erweiterungen vorgenommen.

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Michael FritschMatthias MenterMichael Wyrwich

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