You Tube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of You Tube to promote your business and sell your products or services? You Tube marketing is easy enough that any business can do it. All you need is some low-cost video equipment-and a winning strategy. After you figure out the right type of videos to produce, you can use You Tube to attract new customers and better service existing ones. That’s where this book comes in. The valuable information and advice in You Tube for Business help you make You Tube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website-without breaking your marketing budget. In this updated second edition of You Tube for Business, you learn how to * Develop a You Tube marketing strategy * Decide what types of videos to produce * Shoot great-looking You Tube videos-on a budget * Edit and enhance your videos * Create a brand presence with your You Tube channel * Produce more effective You Tube videos * Promote your videos on the You Tube site * Link from your videos to your website with Call-to-Action Overlays
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