Offers a new way of looking at the perplexing circumstancessurrounding business today.
Knowledge@Wharton on Building Corporate Value examines thefinancial and strategic approaches for bringing companies back fromthe bleeding edge. Through a combination of research, Wharton Executive Education programs and events, and company cases andinterviews with industry leaders, this book delivers epiphanies formanagers who have lost their way in the e-craze. The authorsprovide a framework for applying more robust and rigorousapproaches to financing, outsourcing, R&D, companyinfrastructure, and customer relationship management.
Mục lục
Introduction: You Cannot Violate the Laws of Economics.
PART I: FRAMEWORK.
1. A Hare, a Tortoise, and the Business of Buying Groceries Online.
2. Creating Internet Strategies for Competitive Advantage.
3. Customer Behavior and Internet Strategies.
4. Managing Risks in Internet Strategy.
PART II: EXPERIENCE.
5. How an Internet-Based Strategy Affects Financial Services.
6. Internet Strategy and the New Media.
7. Post Mortem: Lessons from the Online Stamp Market.
8. Online Exchanges: Do They Have a Future?
Conclusion: Sustaining Competitive Advantage Amid Uncertainty.
Appendix: Selected Readings.
Endnotes.
Index.
Giới thiệu về tác giả
KNOWLEDGE@WHARTON (http://knowledge.wharton.upenn.edu) is abiweekly online resource that offers the latest business andfinance insights and research, including analysis of currenttrends, interviews with industry leaders, perspectives from the Wharton faculty, and information from Wharton seminars andprograms. With a subscriber base of 180, 000 registered users inmore than 189 countries, Knowledge@Wharton is recognized worldwideas a leading source of unique and timely information on the globalbusiness marketplace.
MUKUL PANDYA is the Executive Editor of Knowledge@Wharton.
HARBIR SINGH is Chair of the Management Department at the Wharton School and has published articles in the California Management Review and the Strategic Management Journal.
ROBERT E. MITTELSTAEDT is Vice Dean and Director of the Aresty Institute of Executive Education at the Wharton School. He is alsoa published author.
ERIC CLEMONS is a distinguished professor at the Wharton School anda published author.
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