This is Your Complete Manual of Digital Marketing Magic.
How do you stay out in from when everything’s moving so
fast? The internet and social media have changed how we do our jobs
beyond recognition. Sometimes it’s exciting; other times
it’s just frightening.
Online Marketing has all the answers. Murray Newlands
tells you everything you need to know; how to do it; how to do it
even better; and what the future might hold. With this book
you’ll get closer to your customers, increase conversions,
learn more about the tools, understand digital brands, and become
better networked. What more could you want?
Mục lục
Acknowledgments.
Foreword by Chris Brogan.
Introduction – Everything You Want to Know but are Afraid
to Ask about a New Kind of Marketing.
Chapter 1 – Social Media.
Chapter 2 – Digital Branding.
Chapter 3 – Company Websites.
Chapter 4 – Blogging.
Chapter 5 – Online PR and Blogger Outreach.
Chapter 6 – Video Marketing.
Chapter 7 – SEO.
Chapter 8 – Email Marketing.
Chapter 9 – Affiliate Marketing.
Chapter 10 – Digital Advertising.
Index.
Giới thiệu về tác giả
Murray Newlands is a leading international digital marketing
advisor. He consults to companies around the world to help them
improve their digital strategies.
A former lawyer, Murray started out in online marketing over a
decade ago, and has worked with some of the leading agencies,
advertisers and networks since then. He speaks regularly at social
media and marketing events in the US and the UK.
Murray blogs at href=’http://www.murraynewlands.com/’>www.murraynewlands.com
and tweets at @Murray Newlands
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