Nick Birch 
How brands resonate meaningfully with their target audience [PDF ebook] 

Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, abstract: All aspects of a brand image should resonate with its target audience in order to create a meaningful relationship. Before a brand can improve the lives of those who use it, the identity of both needs to be clearly understood by the other. Once this is established, a relationship can be forged and nurtured much like a relationship between two people. Like a relationship, the parties need to bond, to listen, to grow, to be authentic and to stay that way.

When Interbrand (2014), the world’s largest brand consultancy, released their 2007 Brand Marketers Report, the following five top aspects of successful branding were revealed (Airey, 2007):

1. Consistency
2. Understanding of Customer/Target
3. Message/Communication
4. Creative/Design/Brand ID
5. Relevance


Many other aspects were of course discovered in the survey, but the best practises may be found under these top five – the first beating the second by twice the percentage (Airey, 2007). When implemented successfully, valuable brand equity can be attained, attracting a responsive audience and relevant target customers.

Giới thiệu về tác giả

Nick Birch is a Media Production Professional with a Masters of Creative Enterprise.

He has been working in the creative industries since 2000: mainly as an editor for local and international television series, commercials, documentaries, short films, corporate projects and music videos. He also produces, directs, shoots, sound-designs and writes.

His extensive experience and natural affinity with clients and their vision makes him a favourite to work with, seeing the return of many satisfied customers. He has worked with TV networks, Hollywood producers, radio stations, mining magnates, airlines, actors, singers, dancers, lawyers, charities, designers, construction, children, animals, sports, tourism and even a volcanologist.

He believes in balance, loyalty, freedom, humour and truth—values which permeate his livelihood.

His enterprise is to make your story rise and shine in the most admirable, genuine, spectacular and engaging style possible.

You can see some of his work at nickbirchstudio.com