In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
Nilanjan
Managing Diversity, Innovation, and Infrastructure in Digital Business [EPUB ebook]
Managing Diversity, Innovation, and Infrastructure in Digital Business [EPUB ebook]
Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!
Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9781522559955 ● Biên tập viên Nilanjan ● Nhà xuất bản IGI Global ● Được phát hành 2018 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 8059552 ● Sao chép bảo vệ Adobe DRM
Yêu cầu trình đọc ebook có khả năng DRM