Norman A. P. Govoni is Professor of Marketing at Babson College, and served as Division Chair for fifteen years (1975 – 1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors are the Carpenter Prize for Outstanding Contributions to Babson College, Professor of the Year, and The Staake Award for Contributions to Athletics. In September of 2002, ceremonies will be held to dedicate the Babson baseball field as “Govoni Field” in recognition of Dr. Govoni’s contribution to athletics at Babson College.
2 Ebooks bởi Norman A. P. Govoni
Norman A.P. (Babson College, USA) Govoni: Dictionary of Marketing Communications
‘Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni’s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative re …
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DRM
€47.49
Norman A.P. A.P. Govoni: Dictionary of Marketing Communications
‘Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni′s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative re …
EPUB
Anh
DRM
€54.99
