This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.
Mục lục
1. A Brief Historical Overview of Political Campaigning: Theories, Concepts and Approaches (Otto Eibl, Miloš Gregor).- Part I. Baltic States.- 2. Characteristics of the Baltic States (Vít Hloušek).- 3. Estonia (Marju Lauristin, Sten Hansson).- 4. Latvia (Ieva Bērziņa).- 5. Lithuania (Ingrida Unikaitė – Jakuntavičienė).- 6. Summary for the Baltic States (Otto Eibl).- Part II. Central Europe.- 7. Characteristics of the Central Europe (Lubomír Kopeček).- 8. Czech Republic (Miloš Gregor).- 9. Hungary (Gabriella Szabo, Balazs Kiss).- 10. Poland (Wojciech Cwalina, Milena Drzewiecka).- 11. Slovakia (Jozef Zagrapan).- 12. Summary for Central Europe (Miloš Gregor).- Part III. The Balkans.- 13. Characteristics of the Balkans (Věra Stojarová).- 14. Albania (Afrim Krasniqi).- 15. Bosnia and Herzegovina (Adnan Huskić).- 16. Bulgaria (Ivanka Mavrodieva).- 17. Croatia (Marija Grbeša, Berto Šalaj).- 18. North Macedonia (Mirjana Maleska).- 19. Romania (Ruxandra Boicu, Adriana Stefanel, Silvia Breanea).- 20. Slovenia (Alenka Krašovec, Tomaž Deželan).- 21. Serbia (Siniša Atlagić, Dušan Vučićević).- 22. Summary for the Balkans (Miloš Gregor).- Part IV. Eastern Europe.- 23. Characteristics of Eastern Europe (Jan Holzer).- 24. Moldova (Igor Munteanu).- 25. Ukraine (Larisa Doroshenko).- 26. Russia (John Ishiyama).- 27. Summary for Eastern Europe (Otto Eibl).- Part V. Conclusion.- 28. Conclusion (Otto Eibl, Miloš Gregor).
Giới thiệu về tác giả
Otto Eibl is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research focuses on political communication, branding and marketing, and he also teaches courses on these subjects.
Miloš Gregor is Assistant Professor at the Department of Political Science, Masaryk University, Czech Republic. His research interests include political marketing, branding, and public relations in politics. He teaches courses on political communication and marketing, propaganda, disinformation, and fake news.
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