Pat Bazeley 
A Practical Introduction to Mixed Methods for Business and Management [PDF ebook] 

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Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.


The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

€37.99
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Mục lục

Chapter 1: Foundations

Chapter 2: Developing a Mixed Methods Study

Chapter 3: Designing and Conducting a Mixed Methods Study

Chapter 4: Analysing Mixed Methods Data

Chapter 5: Bringing It All Together

Glossary

Giới thiệu về tác giả

Pat Bazeley is Director of Research Support P/L and Adjunct Professor in the Translational Research and Social Innovation Centre at Western Sydney University. Since graduating in psychology, she has worked in community development, as an evaluation researcher, and in academic research development. For almost 30 years Pat has been providing research training and project consulting to academics, graduate students and practitioners representing a wide range of disciplines across Australia and internationally. Her particular expertise is in helping researchers to make sense of qualitative, survey, and mixed methods data, and to use computer programs for management and analysis of data. Pat’s research has focused on qualitative and mixed methods data analysis, the development and performance of researchers, and the wellbeing of older women. She has published books, chapters, and articles on mixed methods and qualitative data analysis. She serves on the Editorial Board of the Journal of Mixed Methods Research and was 2015–2016 President of the Mixed Methods International Research Association.
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Ngôn ngữ Anh ● định dạng PDF ● Trang 136 ● ISBN 9781526462923 ● Kích thước tập tin 1.9 MB ● Nhà xuất bản SAGE Publications ● Thành phố London ● Quốc gia GB ● Được phát hành 2018 ● Phiên bản 1 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 6694476 ● Sao chép bảo vệ Adobe DRM
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