Patrick Dixon 
Futurewise [EPUB ebook] 

The pace of change in the past two decades has been extraordinary and it has become much harder for businesses to anticipate the environment in which they will be operating not far down the line – how markets and marketing will change, how employees and consumers behaviour and attitudes will change. Patrick Dixon has been at the forefront of those who have identified the ways things are going and in this fourth edition of his highly acclaimed book he brings us right up to date on what the future holds – how things are becoming ever Faster , more Urban, more Tribal, more Universal, more Radical and more Ethical Click here for the author’s website.

Giới thiệu về tác giả

Patrick Dixon is the chairman of Global Change Ltd, a growth strategy and forecasting company. He is the author of sixteen books, including Futurewise, Sustain Agility, The Genetic Revolution and Building a Better Business. He has been ranked as one of the twenty most influential business thinkers alive today. He is one of the world’s most sought-after keynote speakers at corporate events and advises boards and senior teams on a wide range of strategic issues. Clients include Google, Microsoft, IBM, KLM/Air France, BP, Exxon Mobil, World Bank, Siemens, Prudential, Aviva, UBS, Credit Suisse, Pricewaterhouse Coopers, Hewlett Packard, Gillette, GSK, Forbes, Fortune, BT, BBC, Fedex and DHL. He has also taught on a wide variety of executive education programmes at the London Business School since 1999.http://www.globalchange.com/