The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
Mục lục
Introduction to Express Exec.
Introduction to Self Development for Sales People.
What is Self Development in Sales?
The Evolution of Self Development in Slaes.
The E-Dimension.
The Global Dimension in Self Development for Sales People.
The State of the Art.
Self Development in Practice.
Key Resources and Thinkers.
Resources.
Ten Steps to Making Self Development in Sales Work.
Frequently Asked Questions.
Index.
Giới thiệu về tác giả
PATRICK FORSYTH is a leading authority in the field of strategy and business. He is head of Touchstone Training and Consultancy, an independent firm based in the UK, specializing in marketing consultancy, research and training on marketing issues, sales, communication and management skills. Patrick has established a reputation as a leading thinker and writer, and is the author of more than 20 successful business books.
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