Advanced Driver-Assistance Systems (ADAS) provide the opportunity to increase road safety and driving comfort. Reviewing existing empirical work on comparable innovations, Patrick Planing derives potential acceptance constructs, which together with the results of thirty-two semi-structured interviews, have constituted the basis for a survey instrument that was consequently administered to a sample of over 400 participants from the target population. The resulting regression model shows that perceived safety and comfort benefits are most decisive for the acceptance of ADAS, while desire to exert control was found to most strongly support resistance to this technology.
Mục lục
ADAS Technology.- Defining Innovation, Acceptance, Adoption, Resistance, and Diffusion.- Qualitative and Quantitative Research on Innovation Acceptance.- Factors for the Acceptance of Advanced Driver-Assistance Systems.
Giới thiệu về tác giả
Patrick Planing is a doctoral graduate from Leeds Metropolitan University, UK, and a visiting lecturer at various German universities. He currently holds a position in the Business Innovation Unit of a leading premium car manufacturer in Germany.
Thêm sách điện tử từ cùng một tác giả / Biên tập viên
35.158 Ebooks trong thể loại này
