The fully updated 5th edition of the UK’s market-leading book on entrepreneurship combines theory with practice to provide a holistic introduction to entrepreneurship, alongside hands-on guidance for aspiring small business managers. Entrepreneurship and Small Business is the ideal book for anyone wanting to combine a strong theoretical foundation with practical advice drawn from Paul Burns’ decades of academic and entrepreneurial experience.Approaching the study of entrepreneurship from the perspective of the business life-cycle, the book gives students a comprehensive understanding of the forms and stages of the entrepreneurial journey, from start up, through periods of growth, to the maturity of an established business. This is an indispensable textbook for students taking undergraduate Entrepreneurship or Small Business Management courses, as well as for MBA students. Entrepreneurship and Small Business also contains invaluable insights forpeople looking to start their own business.
Thêm sách điện tử từ cùng một tác giả / Biên tập viên
254.379 Ebooks trong thể loại này
