Moomins, beloved troll creatures of Moominvalley, have captivated hearts worldwide since the 1940s. This book unveils the Moomin business management journey, from Tove Jansson’s creations to a global art-based brand and a growing ecosystem of companies. Emphasising generosity as a key management principle, it champions caring for people as vital for a thriving organisation. Generosity, rooted in love, courage and belief in equality, shapes the Moomin ethos, underpinning not just the brand, but also strategic partnerships, engagement with technologies and the virtual world. Offering rare insights from the Moomin inner circle, this management guide advocates sustainable practices. It unveils the keys to a business devoted to comforting people and fostering good, inspiring a blueprint for lasting success.
Paul Savage & Janne Tienari
Moomin Management [PDF ebook]
Redefining Generosity
Moomin Management [PDF ebook]
Redefining Generosity
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Ngôn ngữ Anh ● định dạng PDF ● Trang 160 ● ISBN 9781529240207 ● Nhà xuất bản Bristol University Press ● Được phát hành 2024 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 9619473 ● Sao chép bảo vệ Adobe DRM
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