Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.
Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.
International case studies covering all manner of events are used throughout and include:
· The impact of the London 2012 and Rio 2016 Olympic Games
· Van Gogh Augmented Reality in Nuenen
· Sands EXPO and Convention Center, Las Vegas
· Glastonbury Music Festival
· Lame Horse Night Club, Russia
· The Leeds Caribbean Festival
Suitable for Events Management students at Undergraduate and Postgraduate level.
Mục lục
PART ONE: EVENTS CONCEPTS AND MANAGEMENT
Chapter 1: Introduction to Events Management
Chapter 2: Events Destinations and Management
Chapter 3: Event Entrepreneurship
Chapter 4: Human Resource Management
PART TWO: EVENTS FINANCE AND LAW
Chapter 5: Financial Management in the Events Industry
Chapter 6: Costing, Pricing and Capital in Events Industry
Chapter 7: Project Management and Financing
Chapter 8: Legal, Security, Safety and Risk Management
PART THREE: EVENTS MARKETING AND MEDIA
Chapter 9: Event Sponsorship
Chapter 10: Marketing Process, Communications and Public Relations
Chapter 11: Brand Co-creation and Social Media
Chapter 12: New Multimedia Technology for Events Organizers
PART FOUR: EVENTS PREPARATION AND OPERATION
Chapter 13: Events Assessing, Planning and Monitoring
Chapter 14: Event Logistics
Chapter 15: Event Production, Design and Lighting
Chapter 16: Crowd Control and Crowd Dynamic
PART FIVE: EVENTS TRENDS AND ISSUES
Chapter 17: Expos, Conferences and Conventions
Chapter 18: Sustainable Festivals and Events
Chapter 19: Long-Term Legacy and Impacts
Chapter 20: The Future of the Events Industry
Giới thiệu về tác giả
Dr Tahir Rashid is Associate Dean International, Salford Business School at University of Salford and an internationally renowned academic with over 20 years higher education experience of teaching and research in UK, Austria, Germany, Greece and Middle East. He is Associate Dean International in Salford Business School at University of Salford and the Secretary General of CIRCLE International (The Centre for International Research in Consumer Location and their Environment). He has published in esteemed peer reviewed international journals, contributed book chapters, presented at academic conferences.
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