This book is devoted to the analysis of the three main tasks of China’s tourism development: Firstly, the theory of tourism development since the initiation of reform and opening-up. Secondly, the practice and problems in infrastructure building. Thirdly, the mold and policy used in the course of development. The book pursues three major objectives: firstly, to portray the stage of development; secondly, to analyze the specific experience in China’s case; thirdly, to review theory and try to put forward advice on investment and management.
Mục lục
Chapter One: General Introduction to Industrialized Development of Tourism since China’s Reform and opening-up.- Chapter Two: Unconventional Development of China’s Tourism Industry and Its Phases of Development.- Chapter Three: Industrial Structure of Tourism and Diversified Development of Tourism Products in China.- Chapter Four: System Changes in China’s Tourism Development.- Chapter Five Tourism development modes and Development Experience with Chinese Characteristics.- Chapter Six: Development Policy, Prospective and Investment Outlook on China’s Tourism Industry.
Giới thiệu về tác giả
ZHOU PENG is a Professorin the College of Economics and Management at Zhejiang Normal University.He obtained his doctoraldegree in management science and engineering from Tongji University in China.He teaches courses such as tourism resources development &management of scenic spots, etc.Zhou’s major research field covers regional economic development, tourism resources development, strategic management, etc. He has completed several provincial-level research projects and economic planning projects for the local governments. Some of his research reports have been highly approved by the local governments concerned.
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