This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) factors, modes of entry, export-import strategies, marketing-mix strategies, and organizational design for doing international business. This book blends both global and regional focuses across continents and selected countries. The convergence of divergent factors in decision-making on trade negotiations and logistics choices constitute the broad focus of the book besides the discussion on new concepts and management practices. The book has chapters spread over three parts comprising fundamentals of international trade, preparation for logistics, and unveiling strategic choices.
The book connects to the learning concepts of knowing-doing-being through simulations platforms. Chronological data on exports and imports of selected countries has been provided in chapters to support the discussions on the changing trends of international trade. This book serves as a comprehensive guide for researchers and students. It provides a nuanced assessment of market transitions, offering strategic insights into the complex landscape of contemporary business management.
Mục lục
Part I: Fundamentals of International Trade.- Chapter 1: Understanding International Business.- Chapter 2: International Finance.- Chapter 3: Economic and Cultural Factors.-Chapter 4: Political and Legal Factors.- Part II: Preparation for Logistics.- Chapter 5: Market Research and Decision Design.- Chapter 6: Preparation for Export-Import.- Chapter 7: Logistics Management.- Chapter 8: International Pricing Strategies.-Section III: Unveiling Strategy Choices.- Chapter 9: International Trade Negotiation.- Chapter 10: Promotions Strategy.- Chapter 11: Globalization and Trade Structure.
Giới thiệu về tác giả
Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey (ITESM), at Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He is Visiting Professor at Boston University, Boston, Massachusetts since 2013. He has to his credit 75 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in January, 2023 for his outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India, USA, and Mexico.
Vladimir Zlatev is an experienced educator and entrepreneur, with an extensive background in industrial engineering and corporate management. He focuses on marketing research and competitive analysis based on specific industries and market segments, companies, and technologies. Zlatev’s interests include applications of system dynamics in areas such as decision management, performance management, process management, and international marketing; and researching and managing complex high-technology initiatives that involve international cooperation, intellectual property rights, and technology transfer. Dr Zlatev is co-author of the book titled Business Dynamics in North America, published by Springer in 2018.
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