The best-selling
Mass Communication: Living in a Media World offers an accessible introduction to mass communication, equipping students with the critical thinking skills to become savvy media consumers. Using a storytelling approach, the text weaves in examples drawn from everyday life, making it easier for students to retain the material and connect it to their own media experiences. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. This newly revised
Ninth Edition highlights the aftermath of how the media industry and media consumers have evolved since the global pandemic, closely examining the changing the face of media today.
Mục lục
Preface
Acknowledgments
About the Author
Part I. Introduction to the Media
Chapter 1. Living in a Media World: An Introduction to Mass Communication
Chapter 2. Mass Communication Effects: How Society and Media Interact
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
Part II. Legacy Media
Chapter 4. Books: The Birth of the Mass Media
Chapter 5. The News Business: Reflection of a Democratic Society
Chapter 6. Audio: Music and Talk Across Media
Chapter 7. Movies: Mass Producing Entertainment
Chapter 8. Television and Video: Broadcast and Beyond
Part III. Digital and Global Media
Chapter 9. Online and Mobile Media
Chapter 10. Social Media and Video Games: Becoming Part of the Story
Chapter 11. Global Media: Communication Around the World
Part IV. Strategic Communication
Chapter 12. Advertising: Selling a Message
Chapter 13. Public Relations: Interactions, Relationships, and the News
Part V. Regulation and Control of the Media
Chapter 14. Media Law: Free Speech and Fairness
Chapter 15. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Glossary
Notes
Index
Giới thiệu về tác giả
Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication for more than twenty-five years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. He recently completed a book chapter on the long-standing connections between the Martin Luther King Jr. holiday and the NFL’s Super Bowl. When Ralph is not out on his motorcycle riding to places a long way from Nebraska, he is blogging on mass communication issues at http://ralphehanson.com. He tweets as @ralphehanson.
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