The Media Creates Us in Its Image and Other Essays on Technology and Culture proposes that modern technology seriously influences every aspect of culture and personality. Technology shapes our beliefs and values and even how we think of ourselves. It affects religion, morality, education, language, communication, and sexual identity. Every institution, every organization, is brought under its purview.
This book attempts to awaken the reader to the destructive side of modern technology that exists side-by-side with its constructive side. What modern technology is destroying, however, is the very meaning of being human. The essay ‘The Media Creates Us in Its Image’ makes this case most dramatically.
The book asks the reader the following question: Is what you have gained from the use of modern technology more important than what you have lost? How do we once again bring technology under our control in the face of its inexorable ‘progress’?
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Richard Stivers is Distinguished Professor of Sociology Emeritus at Illinois State University. He is the author of Hair of the Dog: Irish Drinking and Its American Stereotype; Evil in Modern Myth and Ritual; The Culture of Cynicism: American Morality in Decline; Technology As Magic; and The Illusion of Freedom and Equality. He gave three lectures based on three of his books to the European Commission in 2006.
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