Rob Yeung 
How to Win [PDF ebook] 
The Argument, the Pitch, the Job, the Race

NEVER COME SECOND PLACE AGAIN

If you’re not winning, you’re losing. And you
don’t want to be a loser, do you?

Life is full of opportunities to win or lose on a daily
basis. Want to win arguments, negotiate better and get your
way in more discussions? Want to pitch ideas that win support
and plaudits? Want to get yourself noticed and come out on top in
the job market?

Discover how to triumph when it really counts. How can you gain
the competitive advantage and come first more often? Learn how to
avoid that frustration of not succeeding – when your point
isn’t heard in an argument, or your hard fought pitch is
rejected – and to achieve the results you know you
deserve.

THE SCIENCE OF WINNING

Drawing on the latest research and proven psychological
principles, bestselling author and psychologist Dr Rob Yeung
outlines practical success strategies and powerful scenarios that
you can apply to all facets of your life.

This is your strategy book for success at work and in life.

Get the breaks, beat the others and take your life to a whole
new level.

Mục lục

About the Author ix

Acknowledgements xi

Introduction 1

1 Developing a Winning Outlook 9

2 Winning the Argument 35

3 Winning the Pitch 75

4 Winning the Job 117

5 Winning the Race 161

Conclusions: Onwards, Upwards and Over to You 209

Notes 227

Index 235

Giới thiệu về tác giả

Rob Yeung (Ph.D.) is a psychologist, business speaker, management author, TV presenter and Director at Talentspace, a leadership consulting firm. He helps people to achieve their potential.
Rob has a B.Sc. in psychology from University of Bristol and a Ph.D. in psychology from King’s College London, University of London. He is a chartered psychologist and Associate Fellow of the British Psychological Society. His clients through Talentspace include Goldman Sachs, BBC, Bartle Bogle Hegarty, KPMG, British Airways, Baker Tilly, Eversheds, HSBC (as well as lots of much smaller businesses). He also worked for two years at a top tier consulting firm The Boston Consulting Group.
He has published research studies on personality in academic journals, particularly Personality and Individual Differences. He writes a column on confidence for UK newspaper The Daily Telegraph and contributes to newspapers including Financial Times, The Guardian and The Sunday Times.