I have written this book to guide the reader through an evaluation of personal skills. I am sharing basic steps to follow to increase your sales IQ, your approach to using different types of sales techniques, and how to close more deals more effectively so that you and your customer will win every time. You can learn how to add more sales savvy and finesse to your skill set while not compromising the quality of the service that you are providing to your customer. You will also learn how to enjoy handling customer objections or concerns and use its benefits to your advantage. Furthermore, you will learn how to overcome your fears of rejection and delayed yeses. You will be more cognitive and will understand that breathing, taking deep breaths while selling, will help you to relax so that you can focus more and become a more effective and confident salesperson.
I can remember when I had my very first encounter with a selling professional. He was in the retail of jewelry; as a matter of fact, this gentleman inspired me to journey into this amazingly challenging but rewarding field of retail sales. The most profound thing that he said to me on that day, actually, was very simple, but at that time, it was the most powerful thing anyone had ever said to me in regard to selling. I was spellbound!
This gentleman said to me, ‘Everyone can find the product anywhere, but what a customer is really looking for is the right person to close them’ (to sell the product to them).
In my sales journey, I have found that this quote is absolutely true and genuine. If you are looking for a fresh perspective that has been truly tested and proven and is very exciting, then this is a must-read.
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