The first book to look at innovation/entrepreneurship from an international perspective, this new text provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.
Mục lục
1. The Entrepreneurial/Innovative Economy
2. Creativity and Innovation
3. Innovation and Entrepreneurship in Context
4. Building an Innovative and Entrepreneurial Organization
5. Developing Innovation and Entrepreneurship in Both Individuals and Teams
6. Design Thinking and Innovation
7. Developing New Products, Services and Ventures
8. The Global Business Plan
9. International Opportunities for Innovation and Entrepreneurship
10. The Future Impact on Innovation on Consumers, Business and Government
About the Authors
Index
Giới thiệu về tác giả
Claudine Kearney (Ph.D.) lectures and researches at University College Dublin. Dr. Kearney received her M.B.S. and Ph.D. degrees from the UCD Michael Smurfit Graduate Business School and her Post-Doctoral Fellowship from Thunderbird School of Global Management. Her research pursuits focus on entrepreneurship and innovation, with special interests in antecedents and outcomes of corporate entrepreneurship in private and public sector organizations; strategic entrepreneurship and innovation in SMEs and large corporations; the emergence of entrepreneurship in SMEs. She has extensive lecturing experience in the areas of entrepreneurship, innovation management, new venture start-up as well as strategic management and international business in seven countries. She recently held a Visiting Professorship in Entrepreneurship and Strategy at the University of Groningen. She co-authored Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company (with Robert D. Hisrich, Mc Graw-Hill, 2011). She serves on editorial boards, published journal articles, books, book chapters and conference papers.
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