Robert Freedman 
Broker to Broker [PDF ebook] 
Management Lessons From America’s Most Successful Real Estate Companies

Praise for Realtor? Magazine’s BROKER to BROKER
‘By providing best practice management tips with thought-provoking
ideas, Broker to Broker offers invaluable guidance on virtually
every aspect of our dynamic industry. The book’s easy-to-read
format, with in-depth supporting material available online, is an
innovative approach to helping the country’s brokers and managers
find effective solutions to today’s challenges.’
–Ron Peltier, President and CEO, Home Services of America, Inc.,
Minneapolis, Minnesota
‘This compilation of the latest Realtor? Magazine articles on real
estate brokerage management could be of help to brokers and
managers looking for practical ideas to boost their operations. The
book quotes extensively from veteran brokers and managers who are
trying new ways to build sales and tackle problems. Within the
book’s range of articles could be helpful ideas for you.’
–J. Lennox Scott, Chairman and CEO, John L. Scott Real Estate,
Seattle, Washington
‘The editors did their homework. The pace of change in our business
is a constant challenge. Even if you don’t want to lead the charge
in industry change, brokers would do well to study the innovative
concepts (such as the employee-agent model) illustrated here. The
section on operations is particularly useful for brokers of a
multi-office/multi-region operation.’
–Steve Brown, ABR?, CRB, Vice President and General Manager,
Crye-Leike, Realtors?, Memphis, Tennessee
‘The editors of Realtor? Magazine do a fantastic job of keeping
Realtors? on top of all real estate concerns. No issue is more
timely or essential to building good business than brokerage
practices.’
–Blanche Evans, Publisher, Agent News, and Editor, Realty Times,
Dallas, Texas

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