Robert Schumacher 
Handbook of Global User Research [EPUB ebook] 

Ủng hộ

User research is global – yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects — including those new to the field, UX veterans who need information on this expanding aspect of user research, and students — will need this book to do their job effectively. – Presents the definitive collection of hard won lessons from user research professionals around the world- Includes real-world examples of global user research challenges and provides approaches to these issues- Contains anecdotes and hard-won from the field that illustrate actionable tactics for practitioners

€42.35
phương thức thanh toán
Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!
Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9780080889726 ● Nhà xuất bản Elsevier Science ● Được phát hành 2009 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2265724 ● Sao chép bảo vệ Adobe DRM
Yêu cầu trình đọc ebook có khả năng DRM

Thêm sách điện tử từ cùng một tác giả / Biên tập viên

16.516 Ebooks trong thể loại này