Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.
5 Ebooks bởi Robert V. Kozinets
Russell Belk & Eileen Fischer: Qualitative Consumer and Marketing Research
How is qualitative marketing and consumer research conducted today? – What is rigorous research in this field? – What are the new, cutting edge techniques? Written for students, scholars, and marketi …
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€59.10
Rossella Gambetti & Robert V. Kozinets: Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national context …
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DRM
€61.34
Rossella Gambetti & Robert V. Kozinets: Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national context …
EPUB
DRM
€61.24
Ulrike Gretzel & Rossella Gambetti: Influencers and Creators
Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above a …
EPUB
Anh
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€48.99
Denise Mann: Wired TV
This collection looks at the post network television industry s heady experiments with new forms of interactive storytelling or wired TV that took place from 2005 to 2010 as the networks responded to …
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Anh
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€56.44
