Tác giả: Ruth Rentschler

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book cover …

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book cover …

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of …

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as ‘customers’; new ways of …

Since the crisis in governance which led to a shortage of capable board members, recent years have seen the emergence of the enterprising arts organisation – a development which has led to the need f …

Since the crisis in governance which led to a shortage of capable board members, recent years have seen the emergence of the enterprising arts organisation – a development which has led to the need f …

One of the world’s most prolific creative industries, the Indian movie industryhas received scant attention for its spirit of enterprise. Indian Movie Entrepreneurshipaddresses this omission.For many …

One of the world’s most prolific creative industries, the Indian movie industryhas received scant attention for its spirit of enterprise. Indian Movie Entrepreneurshipaddresses this omission.For many …