Tác giả: Samli A. Coskun Samli

Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three …

Far removed from the markets they’re meant to serve, insensitive to market needs, inflexible in how they do business, America’s oliuopolistic corporations are terrorizing consumers. The result is tha …

Globalization is often described as Darwinism on steroids and is a force to be reckoned with. Its goal to improve the economic status of underdeveloped areas of the world is noble enough, but left un …

Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, a …