Presidents are uniquely positioned to promote themselves and their polices directly to the public. Using sympathetic crowds as a backdrop, a president can rally public opinion to his side, along the way delivering a subtle yet unmistakable message to his intended audience in Congress. Samuel Kernell shows how ‘going public’ remains a potent weapon in the president’s arsenal, both for advancing his own agenda and blocking initiatives from his political adversaries in Congress.
In his highly anticipated fourth edition, Kernell delivers thorough analysis and detailed background on how this strategy continues to evolve given the intense polarization of Congress and the electorate as well as changes in communications technology. He considers the implications of both factors—especially in combination—on the future of presidential leadership and weighs the lessons of 9/11 on ‘going public’ in foreign affairs.
Samuel H. Kernell
Going Public [EPUB ebook]
New Strategies of Presidential Leadership
Going Public [EPUB ebook]
New Strategies of Presidential Leadership
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Ngôn ngữ Anh ● định dạng EPUB ● Trang 256 ● ISBN 9781483366296 ● Kích thước tập tin 3.6 MB ● Nhà xuất bản SAGE Publications ● Thành phố Washington DC ● Quốc gia US ● Được phát hành 2006 ● Phiên bản 1 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 5362024 ● Sao chép bảo vệ Adobe DRM
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