Scott Mc Cabe graduated from his doctoral studies in 2001 and has been working in higher education for last sixteen years. Scott is currently head of the Marketing Division at Nottingham University Business School, where he has worked for seven years. Previously he worked in the hospitality sector, mainly in small hotels, restaurants and bars, travelling widely in Europe, Australia and South East Asia. He worked for a time in the fine wine trade.
15 Ebooks bởi Scott McCabe
Lynn Minnaert & Anya Diekmann: Social Tourism in Europe
This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people’s enjoyment of tourism. Combining theory a …
EPUB
Anh
DRM
€26.99
Scott (Nottingham University Business School, UK) McCabe: Marketing Communications in Tourism and Hospitality
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and medi …
EPUB
DRM
€63.72
Scott (Nottingham University Business School, UK) McCabe: Marketing Communications in Tourism and Hospitality
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and medi …
PDF
DRM
€64.20
Scott McCabe: The Routledge Handbook of Tourism Marketing
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that …
EPUB
DRM
€63.72
Scott McCabe: The Routledge Handbook of Tourism Marketing
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that …
PDF
DRM
€63.72
Anya Diekmann & Scott McCabe: Social Tourism in Europe
This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people’s enjoyment of tourism. Combining theory a …
PDF
Anh
DRM
€25.68
Xavier Font & Scott McCabe: Marketing for Sustainable Tourism
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understan …
EPUB
Anh
DRM
€51.46
Xavier Font & Scott McCabe: Marketing for Sustainable Tourism
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understan …
PDF
Anh
DRM
€51.17
Joana Lima & Celeste Eusébio: Social Tourism
Social tourism – the practice of offering programmes, events and activities to enable disadvantaged population groups to enjoy tourism – is of increasing interest to academia. Beginning with an intro …
EPUB
Anh
DRM
€144.99
Luiz (Professor of BioMarketing and Futures Research, University of Suffolk, UK and The University of South Pacific, Fiji) Moutinho & Professor Alfonso (University of Huelva, Spain) Vargas-Sanchez: Strategic Management in Tourism
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global …
PDF
Anh
DRM
€52.88
Anya Diekmann & Carlos Cardoso Ferreira: Social Tourism at the Crossroads
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the import …
PDF
Anh
DRM
€51.36
Anya Diekmann & Carlos Cardoso Ferreira: Social Tourism at the Crossroads
Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the import …
EPUB
Anh
DRM
€51.25
Luiz (Professor of BioMarketing and Futures Research, University of Suffolk, UK and The University of South Pacific, Fiji) Moutinho & Professor Alfonso (University of Huelva, Spain) Vargas-Sanchez: Strategic Management in Tourism
This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global …
EPUB
Anh
DRM
€51.98
Celeste (Universidade de Aveiro, Portugal) Eusebio & Joana (Universidade de Evora, Portugal) Lima: Social Tourism : Global Challenges and Approaches
Social tourism – the practice of offering programmes, events and activities to enable disadvantaged population groups to enjoy tourism – is of increasing interest to academia. Beginning with an intro …
PDF
Anh
DRM
€124.76
Anya Diekmann & Scott McCabe: Handbook of Social Tourism
Interest in tourism with a social imperative is gaining momentum not only amongst policy makers, but also researchers and the academy. This thought-provoking and timely Handbook considers the impact …
PDF
Anh
DRM
€38.61
