Andy Milligan is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of On Purpose and Bold.Simon Bailey is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded “Agency of the Year” by Marketing Magazine.
11 Ebooks bởi Simon Bailey
Simon (Manchester University, UK) Bailey: Exploring ADHD
Attention Deficit Hyperactivity Disorder (ADHD) is the most commonly diagnosed psychiatric condition of childhood worldwide, yet the medical and psychological perspectives that dominate our understan …
EPUB
DRM
€54.60
Simon (Manchester University, UK) Bailey: Exploring ADHD
Attention Deficit Hyperactivity Disorder (ADHD) is the most commonly diagnosed psychiatric condition of childhood worldwide, yet the medical and psychological perspectives that dominate our understan …
PDF
DRM
€54.60
Simon Bailey & Mike Bresnen: Managing Modern Healthcare
Until now, research has given us only a limited understanding of how managers actually make sense of and apply management knowledge; how networks of interaction amongst managers help or hinder proces …
EPUB
DRM
€3.80
Simon Bailey & Mike Bresnen: Managing Modern Healthcare
Until now, research has given us only a limited understanding of how managers actually make sense of and apply management knowledge; how networks of interaction amongst managers help or hinder proces …
PDF
DRM
€3.78
Simon Bailey & Mats Fred: Projectification of the Public Sector
In recent decades, we have witnessed an increasing use of projects and similar temporary modes of organising in the public sector of nations in Europe and around the world. While for some this is a …
EPUB
Anh
DRM
€48.26
Simon Bailey & Mats Fred: Projectification of the Public Sector
In recent decades, we have witnessed an increasing use of projects and similar temporary modes of organising in the public sector of nations in Europe and around the world. While for some this is a …
PDF
Anh
DRM
€47.70
Simon Bailey & Mhorag Goff: ‘Making It’ as a Contract Researcher
‘Making It’ as a Contract Researcher examines the contemporary experience of research employment in universities from the perspective of a significant yet often invisible group: temporary or contract …
EPUB
Anh
DRM
€25.06
Simon Bailey & Mhorag Goff: ‘Making It’ as a Contract Researcher
‘Making It’ as a Contract Researcher examines the contemporary experience of research employment in universities from the perspective of a significant yet often invisible group: temporary or contract …
PDF
Anh
DRM
€25.36
Simon Bailey & Rod Skinner: Paediatric Haematology and Oncology
Fully revised and updated for its second edition, Paediatric Haematology and Oncology provides an easily accessible source of information about all of the basic principles of childhood cancer and …
EPUB
Anh
DRM
€45.37
Simon Bailey & Rod Skinner: Paediatric Haematology and Oncology
Fully revised and updated for its second edition, Paediatric Haematology and Oncology provides an easily accessible source of information about all of the basic principles of childhood cancer and …
PDF
Anh
DRM
€45.66
Simon Bailey & Andy Milligan: Myths of Branding
A brand is just a logo – everyone knows that, don”t they? After all, it”s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant… My …
EPUB
DRM
€12.69
