The third book in the Essential Tools For series… on the
topic of Operations Management
Based on Simon Burtonshaw-Gunn’s successful The Essential
Management Toolbox, this book focuses in greater depth on the
topic of Operations Management. This third book covers the areas of
marketing, CRM and Product Development. It offers the business
person and consultant the tools to help the business person define
and control these areas within their business.
* Check out the new series website featuring sample chapters,
tool of the month and solve your management problems by talking
direct to the author href=’http://www.essentialtoolsseries.com/’>www.essentialtoolsseries.com
* Third book in a new series that see’s Simon
Burtonshaw-Gunn’s The Essential Toolbox broken down
and expanded to find the essential tools for a range of business
areas
* This volume includes 30% new material in the form of new tools
and techniques for guiding consultants
* Covers: Strategic Management; Business Planning; Product
Development; People Management; Supply Chain Management
* Active author, Simon Burtonshaw-Gunn speaks regularly
About the Author: Simon Burtonshaw-Gunn is a practising
management consultant with over 30 years experience in both the
public and private sectors and covering a range of organizations
and industries. He holds two Master’s degrees and a Ph D in various
Strategic Management topics. Book includes a forward by Malik
Salameh.
Mục lục
ACKNOWLEDGEMENTS.
FOREWORD.
BIOGRAPHICAL DETAILS.
INTRODUCTION.
1. STRATEGIC MANAGEMENT.
2. BUSINESS PLANNING.
3. PRODUCT DEVELOPMENT.
4. SUPPLY CHAIN MANAGEMENT.
5. PEOPLE MANAGEMENT.
REFERENCES.
INDEX.
Giới thiệu về tác giả
Professor Simon A. Burtonshaw-Gunn is a practising management consultant with significant experience in both the public and private sectors covering a range of organizations and industries. He has undertaken assignments in Asia, North Africa, the Middle and Far East, and Eastern Europe. To support this experience he holds two Masters degrees and a Ph D in various strategic management topics together with fellowship of four professional bodies. This book follows the popular The Essential Management Toolbox (John Wiley & Sons, 2008).
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