Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Stephan Sonnenburg & Laura Baker
Branded Spaces [PDF ebook]
Experience Enactments and Entanglements
Branded Spaces [PDF ebook]
Experience Enactments and Entanglements
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Ngôn ngữ Anh ● định dạng PDF ● Trang 278 ● ISBN 9783658015619 ● Kích thước tập tin 7.1 MB ● Biên tập viên Stephan Sonnenburg & Laura Baker ● Nhà xuất bản Springer Fachmedien Wiesbaden GmbH ● Thành phố Wiesbaden ● Quốc gia DE ● Được phát hành 2013 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 2685406 ● Sao chép bảo vệ DRM xã hội