Learn the key standards—i Beacon, Eddystone, Bluetooth 4.0, and Alt Beacon—and how they work with other proximity technologies. Then build your understanding of the proximity framework and how to identify and deploy the best solutions for your own business, institutional, or consulting needs.
Proximity technology—in particular, Bluetooth beacons—is a major source of business opportunity, and this book provides everything you need to know to architect a solution to capitalize on that opportunity.
What You’ll Learn
- Understand the disruptive implications of digital–physical convergence and the new applications it makes possible
- Review the key standards that solutions developers need to understand to capitalize on the business opportunity of proximity technology
- Discover the new phenomenon of beacon networks, which will be hugely significant in driving strategic decisions and creating wealth
- See other technologies inthe proximity ecosystem catalyzed by and complementary to Bluetooth beacons, including visual light communication, magnetic resonance, and RFID
- Examine the Beacosystem framework for analyzing the proximity ecosystem
Who This Book Is For
Solutions architects of all types—venture capitalists, founders, CEOs, strategists, product managers, CTOs, business developers, and programmers
Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm’s Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.
Contributors:
Anke Audenaert, CEO, Favrit
John Coombs, CEO, Rover Labs
Theresa Mary Gordon, Co-Founder, tap GOconnect
Phil Hendrix, Director, immr
Kris Kolodziej, President, Indoor LBS
Patrick Leddy, CEO, Pulsate
Ben Parker, VP Business Development, Accelerate IT
Mario Proietti, CEO, Location Smart
Ray Rotolo, SVP OOH, Gimbal
Kjartan Slette, COO, Unacast
Jarno Vanto, Partner, Borenius Attorneys LLP
David Young, Chief Engineer, Radius Networks
Foreword by Asif Khan, President LBMA
Mục lục
Chapter 1 Introduction
Chapter 2 Orientation: What to Expect from the Beacons
Chapter 3 Digital-Physical Convergence: Why Beacons are a Big Deal
Chapter 4 Beacosystem Framework: Understanding the Structure of the Beacon Ecosystem
Chapter 5 Standards: Origins and Foundational Concepts
Chapter 6 Chipsets: Understanding the Main Building Block within a BeaconChapter 7 Choosing the Right Beacon
Chapter 8 Beacon Deployment Considerations
Chapter 9 Designing with Management in Mind
Chapter 10 Designing an Analytics Architecture to Leverage Proximity Data
Chapter 11 Designing with Privacy in Mind
Chapter 12 Orchestration: Making Beacons Behave More IntelligentlyChapter 13 Understanding Beacon Networks
Chapter 14 A Programmatic Advertising Primer
Chapter 15 Understanding the Integration of Mobile, Beacons and Out-of-Home Media
Chapter 16 Alternative Technologies: VLC, UWB, Magnetic Resonance, Wi Fi Tags, and Machine Vision
Chapter 17 Geofencing: Everything You Need to KnowChapter 18 Barcodes, QR Codes, NFC, and RFID
Chapter 19 Augmenting Beacons with Cellular Network Technologies
Chapter 20 Where Beacons Are Making a Difference
Chapter 21 Using Beacons in Payment Systems
Chapter 22 The Future Standards and IP
Giới thiệu về tác giả
Stephen Statler is a writer, public speaker, and consultant working in the beacon ecosystem. He trains and advises retailers, venue owners, VCs, as well as makers of beacon software and hardware, and is a thought leader in the beacosystem community. Previously he was the Senior Director for Strategy and Solutions Management at Qualcomm’s Retail Solutions Division, helping to incubate Gimbal, one of the leading Bluetooth beacons in the market. He is also the CEO of Cause Based Solutions, creators of Give the Change, democratizing philanthropy, enabling non-profit supporters to donate the change from charity branded debit cards, and developer of The Good Traveler program.
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