Whether you’re a business beginner with big ideas or an
established company looking to review you plans in a changing
business environment this practical, user friendly guide gives you
everything you need to get started. Complete with an interactive CD
packed with planning templates including; planning documents,
forms, financial worksheets, checklists, operation surveys and
customer profiles in both Word and PDF formats you’ll be
armed with all you need to kick start the planning process and
create a winning business plan that suits you and your long-term
business vision.
Business Plans Kit For Dummies includes UK specific
information on:
* UK business practice
* Currency
* UK business and financial institutions and advisory
services
* UK taxation and VAT
* Partnerships and Limited company information
* UK legal practice, contractual considerations and insurance
matters
* UK specific forms
* UK specific case studies
* New content covering online business opportunities and
resources, alternative ways in to business including franchising,
network marketing and buy outs, research methods and choosing
suppliers and outsourcing will all be added to the UK edition.
Table of Contents:
Part I: Laying the Foundation for Your Plan
* Chapter 1: Starting Your Planning Engine
* Chapter 2: Generating a Great Business Idea
* Chapter 3: Defining Your Business Purpose
Part II: Developing Your Plan’s Components
* Chapter 4: Understanding Your Business Environment
* Chapter 5: Charting Your Strategic Direction
* Chapter 6: Describing Your Business and Its Capabilities
* Chapter 7: Crafting Your Marketing Plan
* Chapter 8: Deciphering and Presenting
Part III: Tailoring a Business Plan to Fit Your Needs
* Chapter 9: Planning for a One-Person Business
* Chapter 10: Planning for a Small Business
* Chapter 11: Planning for an Established Business
* Chapter 12: Planning for a Not for profit Nonprofit
Organization
* Chapter 13: Planning for an E-Business
Part IV: Making the Most of Your Plan
* Chapter 14: Putting Your Plan Together
* Chapter 15: Putting Your Plan to Work
Part V: The Part of Tens
* Chapter 16: Ten Signs That Your Plan Might Need an
Overhaul
* Chapter 17: Ten Ways to Evaluate a New Business Idea
* Chapter 18: Ten Ways to Fund Your Business Plan
* Chapter 19: Ten Sources of Vital Information to underpin
your Business Plan
* Chapter 20: Ten Ways to Use Your Business Plan
Note: CD files are available to download when buying the
e Book version
Mục lục
Introduction 1
Part I: Laying the Foundation for Your Plan 7
Chapter 1: Starting Your Planning Engine 9
Chapter 2: Generating a Great Business Idea 25
Chapter 3: Defining Your Business Purpose 43
Part II: Developing Your Plan’s Components 65
Chapter 4: Understanding Your Business Environment 67
Chapter 5: Charting Your Strategic Direction 91
Chapter 6: Describing Your Business and Its Capabilities 117
Chapter 7: Crafting Your Marketing Plan 139
Chapter 8: Deciphering and Presenting Your Financial Situation 153
Part III: Tailoring a Business Plan to Fit Your Needs 183
Chapter 9: Planning for a One-Person Business 185
Chapter 10: Planning for a Small Business 203
Chapter 11: Planning for an Established Business 217
Chapter 12: Planning for a Not-for-Profit Organisation 237
Chapter 13: Planning for an E-business 253
Part IV: Making the Most of Your Plan 271
Chapter 14: Putting Your Plan Together 273
Chapter 15: Putting Your Plan to Work 291
Part V: The Part of Tens 307
Chapter 16: Ten Signs That Your Plan May Need an Overhaul 309
Chapter 17: Ten Ways to Evaluate a New Business Idea 315
Chapter 18: Ten Ways to Fund Your Business Plan 321
Chapter 19: Ten Sources of Vital Information to Underpin Your Business Plan 329
Chapter 20: Ten Ways to Use Your Business Plan 337
Appendix: About the CD 341
Index 349
Giới thiệu về tác giả
Steven Peterson is CEO of Strategic Play, a top management training company. Peter Jaret is an award-winning author and journalist. Barbara Findlay Schenck is a business and marketing consultant. Colin Barrow is a venture capitalist, entrepreneur and the best-selling author of Starting a Business For Dummies.
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