A book of ideas on the future of business from some of the most
brilliant and compelling minds of today and tomorrow.
* Written by bestselling authors of Leadership the Sven-Goran
Erikkson Way and the Financial Times Handbook of Management. They
are also founders of the successful UK company Suntop Media.
* First-hand material from the world’s top management thinkers.
Mục lục
Preface.
Acknowledgements.
About the Authors.
Section 1: Leading the Way.
Warren Bennis: Geeks, geezers and beyond.
Rosabeth Moss Kanter: Teaching cowboys Confucius.
Manfred Kets de Vries: The dark side of leadership.
John Kotter: In the field.
Daniel Goleman: Maxed emotions.
Section 2: Selling the Future.
Peter Schwartz: Thinking the unthinkable.
Watts Wacker: Fringe benefits.
John Patrick: The attitude thing.
Charles Handy: Reflections of a reluctant capitalist.
Philip Kotler: Marketing in the digital age.
Section 3: People Power.
Derrick Bell: The ardent protestor.
Jonas Ridderstråle: Emotional capital.
Leif Edvinsson: The context’s the thing.
Tony Buzan: Brain power.
Marshall Goldsmith: Coaching for results.
Kjell Nordström: Tribal gathering.
Tom Stewart: Intellectual capitalist.
Section 4: Strategic Wisdom.
Gary Hamel: The radical fringe.
Costas Markides: Escaping the jungle.
James Champy: What re-engineering did next.
W Chan Kim and Renée Mauborgne: Strategic moves.
Henry Mintzberg: Searching for balance.
Sumantra Ghoshal: The rise of the volunteer investor.
Index.
Giới thiệu về tác giả
Stuart Crainer and Des Dearlove are the founders of
Suntop Media (www.suntopmedia.com). They both contribute a column
to The Times and Chief Executive. They are
contributing editors of Strategy & Business and are
authors of numerous books. These include The Financial Times
Handbook of Management, Gray Training and Generation
Entrepreneur. Their books have been translated into 20
languages.
Suntop Media has launched the first ever ranking of management
gurus, the Thinkers 50, and developed their highly successful
Business Writing Masterclasses.
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