Sport on television is big business, but it is about more than just commerce. Using a range of national case studies from Europe and beyond, this book analyses the political, economic, social and regulatory issues raised in relation to the buying and selling of television sports rights.
Mục lục
Introduction 1. The Sports-Media-Business Complex 2. The Sports Broadcasting Market 3. The Social and Cultural Value of Sport 4. The Importance of Free-to-Air Sports Broadcasting 5. Competition Law and Sports Broadcasting 6. The Regulation of Access to Major Sporting Events 7: Australia 8. Brazil 9. India 10. Italy 11. South Africa 12. Spain 13. United Kingdom 14. USA Notes References Index
Giới thiệu về tác giả
Author Petros Iosifidis: Petros Iosifidis is Professor in Media and Communication Policy in the Department of Sociology, City University London, UK. He is the author of Public Television in the Digital Era (2007), Global Media and Communication Policy (2011), co-author of The Political Economy of Television Sports Rights (2013) and editor of Reinventing Public Service Communication (2010).
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