‘The power of positive ACTION! The authors not only share their
secrets to building a highly successful practice, but also provide
readers with practical, everyday action steps to fill their
practice, generate more referrals, and find more clients fast by
taking positive actions.’
–Stephen Fairley, MA, RCC President & Business Coach,
Today’s Leadership Coaching, Inc coauthor of Getting Started in
Personal and Executive Coaching
‘The Successful Coach is terrific-practical, friendly,
and very helpful. Instead of fearfully wondering, ‘Can I make it as
a coach?’ aspiring coaches can shift and confidently ask, ‘What
kind of difference do I want to make with people?’ and ‘What
wonderful life will I have when I am a wildly successful
coach?”
–Marilee Adams, PHD author of Change Your Questions,
Change Your Life
An easy-to-follow blueprint for developing a successful
coaching practice
If you are a coach, or want to become one, this book will help
you resolve self-limiting beliefs and give you the know-how to
build a successful practice.
Everything you need to know to be a top coach is set forth in
this book. The first half helps you overcome obstacles that hold
you back so you can soar to the pinnacle of the profession. You
will learn valuable concepts and techniques to improve your
coaching skills, including conquering excuses that stand in your
path, thinking like a top coach, and tapping into the power of
self-motivation.
The second half of the book gives you marketing strategies to
gain clients and build your business. You will learn how to build a
unique niche that fully leverages your own unique competencies and
skills. Moreover, the authors help you identify and conquer fears
and insecurities that may be preventing you from implementing the
marketing and sales tactics that will make your business take
off.
The authors-two highly successful coaches and one bestselling
marketing guru-draw on their own experiences to help you uncover
and exploit the unique blend of skills and knowledge that you
possess to be a top coach.
Mục lục
Acknowledgments.
Introduction.
PART 1: GETTING READY TO BECOME A TOP COACH.
1. I Don’t Know! Do I Want to Be a Coach or Something?
2. What’s Stopping You From Being a Top Coach?
3. Conquer Excuses that Stand in Your Path.
4. Thinking Like a Top Coach.
5. Getting Started and Successful Studying Strategies.
6. Focused on Your Goal.
7. The Power of Self-Motivation.
8. Interpersonal Support Helps You Soar.
9. Beat Avoidance and Procrastination.
PART 2: MARKETING SECRETS OF TOP COACHES IN ACTION.
10. Setting Up You Coaching Business.
11. Making Marketing Fun.
12. Effective Proposals, Projects, and Joint Ventures.
13. Larina Kase’s Tips for Successful Strategic-referral
Partnerships.
14. Joe Vitale’s Secrets to Mastering Internet Marketing.
15. Making the Most of Limited resources.
16. Terri Levine’s top 10 Marketing Secrets.
17. Putting It All Together.
Recommended Resources.
Gifts to Help You Become a Successful Coach.
Index.
Giới thiệu về tác giả
TERRI LEVINE, MCC, is the founder and CEO of Comprehensive
Coaching U and The Coaching Institute, internationally recognized
programs that provide training to individuals and organizations
that want to learn coaching skills. She has an impressive track
record of growing million dollar businesses. A popular keynote and
motivational speaker, Terri Levine is also a successful author.
LARINA KASE, PSYD, MBA, is a licensed psychologist and
the President of Performance and Success Coaching, a career and
business coaching company. As a cognitive therapist, Dr. Kase’s
expertise in changing thoughts and actions has helped dozens of
executives, coaches, and consultants overcome self-limiting beliefs
and behavior to achieve their goals.
JOE VITALE, is President of Hypnotic Marketing, Inc., a
marketing consulting firm. Joe Vitale has been called ‘the Buddha
of the Internet’ due to his combination of spirituality and
marketing acumen. His clients include the Red Cross, PBS,
Children’s Memorial Hermann Hospital, and numerous small and large
businesses around the world. He is the author most recently of Meet
and Grow Rich (Wiley).
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