The digital communication technologies that emerged at the turn of the century have profoundly disrupted long-practiced norms of nearly every media industry. In particular, internet distribution has fundamentally changed the foundation of the media industry to enable the emergence of new sectors while posing a challenge for others.
Media Industries in the Digital Age reframes our understanding of media businesses in the light of these substantial changes. To develop an integrated understanding of media industries today, the book foregrounds the different funding sources that are now common. It begins by mapping the foundations and developments of media industry operation, and exploring all forms of advertiser-funded and consumer-funded media to identify connections across sectors, including digital and legacy media. The final section grounds the book’s conceptual work in examples of media making to explore how some “old” media have successfully adapted to internet disruption, and the differences and similarities of media making outside of corporations. Looking to the future, the book anticipates implications for the emerging “metaverse” media experiences and the key issues generative AI poses to the sector. Ultimately, the book argues that the contemporary differences in media industry operation vary by sector, but meaningful patterns can be identified by considering how advertiser, consumer, or government funding sets different priorities.
Offering a new and original way of understanding the media industries today, this book is enlightening reading for students and scholars of media studies and media industries, as well as global industry professionals
Mục lục
Preface
Acknowledgements
Figures and Tables
Section 1: Introduction
Chapter 1: Media Industries in the 21st Century
Chapter 2: What Everyone Needs to Know about Media Industries
Chapter 3: How Internet Distribution Challenges Media Industry Practices
Chapter 4: What Happened to Ad-funded Media Industries?
Section 2: Internet Distribution and Advertiser-funded Media
Chapter 5: The Broad Sector of Advertiser-funded Media
Chapter 6: Opportunities, Limitations, and Understanding the Implications of Digital Media Advertising
Section 3: Internet Distribution and Consumer-funded Media
Chapter 7: The Broad Sector of Consumer-funded Media
Chapter 8: Opportunities, Limitations, and Understanding the Implications of Consumer-funded Media amidst Internet Distribution
Chapter 9: Governments and Media
Section 4: Media Today and Tomorrow
Chapter 10: Mass Culture in the Age of Microcultures: What do Taylor Swift,
Barbie, and Sports have in common?
Chapter 11: Can “Old” Media Companies Successfully Adapt to Changing Conditions?
Chapter 12: Pointless Hustle or Opportunity? Work in Simple-Professional Media
Chapter 13: Future Directions
Conclusion
Glossary
Notes
Index
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