How a new generation of outlaw salespeople are rewriting the
rules
Outlaw is a guide to what really works in the sales
environment. Packed with fresh on-the-ground insights, powerful
true stories, bold strategies, and unconventional approaches to
selling, it explains how the best salespeople defy the conventional
wisdom to achieve stunning success. But it’s not just for
salespeople. Since we all sell something in one form or
another–even ideas–Outlaw is the sales guide for
the salesperson in each of us.
Outlaw explains that the world’s best salespeople don’t
just sell; they fight for a worthy cause. They don’t just pitch the
customer; instead, they reframe the customer’s and the market’s
expectations, delivering unique experiences that build value and
inspire satisfaction, loyalty, and repeat business. In
Outlaw, author and sales expert Trent Leyshan uses
straightforward explanations and inspiring case studies to reveal
the tools, traits, and skills used by the world’s most
dynamic and successful sales professionals.
* Includes effective sales practices for salespeople, as well as
account managers, business leaders, consultants, marketers,
advertisers, and entrepreneurs
* Features proven techniques for overcoming personal limitations,
understanding what customers want, and becoming a more passionate,
inspiring sales professional
* Written by a sales expert and trainer whose clients include
many of Australia’s most successful sales-driven firms
Perfect for anyone who works in sales or wants new ways to
influence colleagues and customers, Outlaw offers effective
strategies and a fresh approach to selling that really works.
Mục lục
About the Author xiii
Introduction xv
1 Dare to prepare 1
2 Inspire with words and actions 21
3 Create a cult with personality 47
4 Harness the power of process 69
5 Ignite the passion contagion 101
6 Influence with a difference 121
7 Fight ’til the end 137
Conclusion 157
Index 161
Giới thiệu về tác giả
Trent Leyshan is the founder of BOOM!, an
international sales development company working with some of the
world’s most dynamic organisations. Visit www.boomsales.com.au.
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