Dr. Tymoteusz Doligalski is an assistant professor at Warsaw School of Economics. His research interest include internet marketing, marketing, e-commerce, customer value management, and business models. Dr. Doligalski is the founder of Postgraduate Studies of Internet Marketing (MBA-level program, until 2013 more than 600 participants) at the Warsaw School of Economics. He is also the academic supervisor of student teams taking part in Google Online Marketing Challenge (2012 – Global Winner, 2011 – European Winner).
3 Ebooks bởi Tymoteusz Doligalski
Tymoteusz Doligalski: Internet-Based Customer Value Management
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of proc …
PDF
Anh
€53.49
Tymoteusz Doligalski & Michal Golinski: Disruptive Platforms
It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers …
PDF
Anh
DRM
€51.46
Tymoteusz Doligalski & Michal Golinski: Disruptive Platforms
It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers …
EPUB
Anh
DRM
€51.45
