Tác giả: UK) Lees-Marshment Jennifer (University of Dundee

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for wha …

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for wha …

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect partie …

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect partie …

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, …

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, …

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but …

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but …

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics …

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics …

The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for polit …

The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for polit …

All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which pol …

All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which pol …