Tác giả: UK) Pantano Eleonora (University of Bristol

This comprehensive book examines the impact of smart technologies in consumer’s behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psycho …

This comprehensive book examines the impact of smart technologies in consumer’s behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psycho …

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity …

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity …

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These ch …

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These ch …

Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management …

Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management …