This book explores how the COVID-19 pandemic has changed entrepreneurial business practices and policies. The role of digitalization and de-internationalisation as part of entrepreneurial business thinking is discussed in this book as a way of keeping track with new research avenues. Due to the fundamental way the COVID-19 pandemic shocked and surprised entrepreneurs, it becomes important to develop new business patterns.
The discussion in this book centres on the question: how has business practices changed in the post-COVID-19 era and what needs to be learnt? Each chapter in this edited book presents a different way to understand these changes and make sense of alterations in the global business environment, thereby ensuring that business academics, policy makers and practitioners are kept abreast of changes.
Whilst there have been books on the COVID-19 pandemic, this book goes a step further by presenting new research into the post-COVID-19 pandemic era that is of a recent nature. This means it is amongst the first edited book to focus on patterns in terms of business marketing and management that have an entrepreneurial nature. This is helpful to gain a better nuanced and detailed understanding about the implications that are ongoing and future orientated arising from the COVID-19 pandemic.
Mục lục
Adversity Breeds Innovation: The Essential Role of Necessity-Preneurs in the Covid-19 Era.- Silent Killer or Silent Success: The Double-Edged Sword of Viral Marketing on Entrepreneurship.- Pedagogical Innovation Triggered by the Covid-19 Pandemic.- A Split Korea and a Divided Martial Art: How Politics and Tense International Relations have Impacted Taekwon-do.- Managing Intangible Resources on E-commerce msme in Digital Era in Surabaya: A Test of Business Adoption as Mediation.- March towards Innovation: Case of Singapore.- Crisis Management and Innovation in Indian Manufacturing MSMEs Amidst Covid19 Pandemic.
Giới thiệu về tác giả
Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University. She teaches Entrepreneurship, Corporate Venturing and Managing Innovation. She has published seven sole authored research books including Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture (Springer) and three textbooks including Research Methodologies for Business Management (Routledge). She has also edited more than 20 books including Entrepreneurship and the Community: A Multidisciplinary Perspective on Creativity, Social Challenges, and Business (Springer).
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